In the early years, WSA main business was in trading and consultancy.
The trading business was established based
on the strengths of the founding members. Antonio introduced the products produced
byhis family's company, King Wai Pty. Ltd. Singapore. Wan & Sinnadurai used their local contacts to promote and market the products in Malaysia.
The trading activity helped the newly established company to maintain a steady cash-flow and provide the foundation to plan and explore other business opportunities.
During their initial stage, the Group was also involved in providing some advisory services. The most significant work undertaken by the Group, in collaboration with Tropbio Forest, was to draw up the sustainable Forest Management Plan and Memorandum of Information covering an Show more area of about 250,000ha with a lease period of 99 years for the State of Sabah, Malaysia.
A breakthrough came when the Group was appointed by the second national car manufacturer, Perodua in 1999 to manufacture and supply the headliners and steering column. Two new companies were formed to undertake the projects namely the WSA Capital Corporation (WCC) and WSA Engineering (WSAE).
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